About me.

Let’s keep this simple…

Over the past few years, I’ve managed to work with businesses of all shapes, sizes and stages. In that time, I’ve been lucky enough to help create some strong, sustainable and globally relevant brands that can deliver commercial results.

I’ve done this by making things clear, which in turn makes everything else seem simple.

For me, branding is simple. It’s about truth. When you look inside a business and find something distinctively true, you can use this truth to express how the brand might look, speak or act. Every interaction is an opportunity for a brand to express who it is.

I see my job as identifying, simplifying and making clear this truth. Simple.