Bango - Mobile commerce & Direct Carrier Billing (DCB)
How do you recast a payment provider as a thriving community?
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The challenge
Bango is a payment platform connecting Google, Microsoft, Samsung and Amazon to more than 2 billion smartphone users globally. They needed a compelling brand story and a more confident way to present themselves to drive global growth. In the then, small and nimble Re team, I was tasked to get underneath the skin of the business and uncover the opportunity for the brand to tell a new story in a relatively unknown market.
Enter: the growth circle, the idea that became central to the brand.
The solution
After getting to grips with Bango’s technology, we found that being a member of the Bango community is where businesses could really achieve the most growth - the ambition for a lot of their clients.
We positioned Bango as a destination where businesses go to thrive and grow through data-driven insights. The idea of ‘the growth circle’ brought together Bango’s mission to unlock new dimensions of growth for leading businesses, while making frictionless payment available to every mobile user in the world.
Brand
-Strategy
-Positioning
-Messaging
-Verbal identity
-Visual identity
-Guidelines
-Moving image
-Animation style
-Merchandise
Digital
-Interaction principles
-3D character generator
-Motion toolkit
Team
-Studio - Re London
My role
-Insights and analysis
-Workshop facilitation
-Team ideation/concept
-Messaging crafting
Senior client engagement